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Who We Are

About ABB

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries.

Our strategy

Following our Purpose and leveraging our strong  positions in Electrification, Robotics, Motion and Process Automation, we aim to create superior value for all our stakeholders. With our Purpose at its core, the way we operate – the ABB Way – is our lever to implement our strategy. By pushing the boundaries of technology and embedding sustainability in everything we do, our people drive the performance of our market-leading and empowered businesses to new levels. Together with our common values, strong brand and governance framework, the ABB Way will be leading us to become a more focused, successful, value-creating company.

Our Purpose

We summarize our purpose as:

  • We succeed by creating superior value.
  • We push the boundaries of technology to drive performance to new levels.
  • We energize the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we are passionate about creating success. This starts with our customers – we enable them to reach new levels of performance. Their success translates into success for all our stakeholders: employees, partners and shareholders.

If there is one thing that ABB is recognized for, it’s leading with technology. Innovation has been in our DNA since we were founded more than 130 years ago to take advantage of a new technology called electricity.

Our people make the difference. Their expertise is why customers come to us with their biggest challenges. Together, we push the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society.

As pioneers in electricity and automation, we help to address the world’s energy challenges. Our solutions make homes, offices, factories and transport more energy efficient and safer, and energy more affordable.

We envisage a future where the physical and digital worlds merge, making operations safer, more intelligent and more productive. By transforming industries, we are helping to create a more prosperous and sustainable future.

For us, sustainability is both the right thing to do and a business opportunity. We lead by example by embedding sustainability in everything we do. Our solutions reduce harmful emissions and preserve natural resources. We champion ethical and humane behavior to contribute to better lives for people across the globe.

Our Values

Our values are the cornerstone of our culture. They shape everything we do, guide our behavior and interactions with our colleagues, customers, partners and society as a whole, and help us realize our purpose through our “ABB Way” operating model. By living our four ABB values, we lead by example in how we do business and behave.

Courage : At ABB, we:

  •  Take action and manage consequences
  •  Speak up and ask for help
  •  Take calculated risks to create success

Care : At ABB, we:

  • Take care of our customers, our people and the environment
  • Respect and value differences
  • Do what is right and act with integrity

 Curiosity : At ABB, we:

  • Believe there is always a better way
  • Lead with technologies and innovations
  • Learn from failures and successes

Collaboration : At ABB, we:

  • Believe smart people collaborate
  • Build on each other’s strengths and success
  • Partner with our customers

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