Company’s Strategy

The Company has adopted the following business strategy:

• Enhance its existing product range by focusing on product development and quality assurance;
• Strengthen relationships with existing customers by addressing their demands and maintaining highest quality standards in the same time;
• Expand capacity in certain products and add new products while working on entering into selected new markets within Saudi Arabia as well as within the Middle East;
• Continue to improve operations through cost rationalization and process optimization;
• Invest in new products that leverage Bawan’s value and make use of Bawan's advantages to complement the Company’s product offering.

The Company believes that it has the following strengths and Competitive Advantages:

• Diverse and unique portfolio of products and services which serve to help stabilize the Group’s financial results and reduce the impact of negative economic cycles;
• State-of-the-art manufacturing and production equipment situated in strategic locations owned by the Company;
• Financial strength and proven performance of the Group’s businesses;
• Ability to maintain and develop administrative, technical and financial skills;
• Highly experienced senior management with a successful track record in the industrial and construction sectors.
• Strong relationships with a diverse customer base built over a long period of time;
• Experience in successfully launching new products in the industrial and construction sectors;
• Experience in exporting its products outside of Saudi Arabia which enables it to increase its shares in those markets and to add new markets.

Competitive Advantages

The Group has several competitive advantages. These advantages are derived from the Group's accomplishments which in fact served significantly to achieve an esteemed position and a high level of efficiency in work and perfection. The management believes that such advantages will continuously grow, which can be used with time to expand the Company's activities and to achieve additional accomplishments. The Company has the following competitive advantages and capabilities:

• Strong relationships with a diverse customer base built over a long period of time;
• Experience in successfully launching new products in the industrial and construction sectors;
• Experience in exporting its products outside of Saudi Arabia which enables it to increase its shares in those markets and to add new markets.