About Siera International Establishment for Lighting and Electricity

was established in 1990 It is considered one of the first distinguished lighting establishments in the Saudi market. Over the previous years, the establishment has become a major independent resource pioneer in the world of lighting. Because lighting is a necessary amenity, a living need and a decorative luxury, we were always in a searching journey for finding the optimal solutions in order to provide the requirements with modern features according to the criteria of quality, efficiency, economy and elegance, in line with different tastes and needs, and trust control between our customers and our establishment. The plan was developed with competence and the distribution of tasks as needed. Retail showrooms and the project team were established and experienced persons were assigned to follow up the wholesale.

We are your hands for success

The evidence of success was the vendor’s relationship with the consumer, the projects were monuments adding to the beauty of our dear kingdom touches of illumination by ideas, design and execution. Our establishment was supportive of highlighting the old and modern architectural art, both to the extent necessary to preserve the vision of the owner and one of his pillars to reinforce his projects.

We are your ambassadors to the factories

It was our commitment to adhere to all quality standards and be the trustees between the manufacturer and the consumer. It is our interest in all parts of the product, technical specifications and tested information attached and explained to the specialist and non-specialist. Packing and packaging were subject to the safety and security requirements. Removing the suspicion about the product is by providing the necessary explanation and testing, to bring the product to our valued customers within the warranty which we provide to them.

Our vision to you

We strive for our name to be as a source of confidence to the product, and our choice is in the interest of the customer and in preserving his rights in order for him to reach to the right value, which balances between the paid value and the interest earned by our valued customers, and to be the first choice in the world of lighting.

Our logo

The value is equal to the product.