Comfort Over Prestige

Marie Kondo’s mantra “Spark joy” may have taken root as an organizational concept, but today this influence is found in building materials and floor plans alike. Trend-spotters point toward homes for Millennial and Gen-Z buyers that incorporate more quiet spaces and less grandeur. Lighting, plants, fabrics and other building materials are employed to create peace and calm. In contrast to a few years ago when the logo on an oven range was meant to be seen, modern homeowners are now actively concealing appliances within cabinetry, opting instead for minimalism, space, and simplicity. Construction content and building materials marketing including in-store signage, that help consumers build human connections with less clutter are in demand. In a rapidly changing retail environment, NVISION is always ready to help building materials brands elevate their marketing and respond quickly to new trends and the challenges of 2020. Our deep understanding of today’s marketplace gives you an edge in strategizing and executing your marketing plan for building materials communication.