Our Vision

Without discriminating who you are, big or small business, we value your business (from a financial and image perspective). We value Opportunities for All.

Our Mission

We provide access to the best combination of affordable and reliable electrical offers. We use our technology to provide standardized quality. We use our global footprint to ensure price competitiveness for what you need, not exposing you to overpaying or purchasing counterfeits.

Our Mindset

We think in global standards:

• International application ensures that we leverage ideas and inspirations from our diverse teams and use cases globally
• International technology with value engineering, mainly manufactured in China ensures low cost, reliable products
• International and proprietary automation standards with production lines, assures optimization, standardization and precision, hence assurance on quality
• International platform through digitization ensures better efficiency, consistency and visibility