Our mission is to serve the global building needs of our clients by becoming the most efficient cement based dry mixed building and finishing materials in Egypt and to provide our valued customer with quality service that is cost effective . highest quality . and be recognized as leader in our business. Partners not suppliers is our main believe while working with our valued clients , we are not only listening to our clients but we involve them in the creation and refinement of our products and services to realize the many advantages of the most versatile building and finishing materials.